“Monumentalment Rocambolesc” It transforms the emblems of Girona and Barcelona into meticulously designed edible cookies, combined with Rocambolesc’s artisanal ice creams.
Fictional campaign created with artificial intelligence.
Services
Client
Year
Website
Objective
More than a product, it’s an artistic and customizable moment: customers create their own combination of monument + ice cream + toppings, present it at the store’s photocall, and share it as a symbol of local pride and creativity.
Target Audience
Locals and tourists aged 16 to 35
Lovers of unique gastronomic experiences
Content creators on social media
Seekers of different and visually appealing plans
Foodies and fans of the Rocambolesc universe
Insight
“In a world saturated with photos and likes, the memorable experiences are those that combine flavor, design, and a local touch.”
People love to feel part of something exclusive and visually striking, especially when it reflects their city or the place they are visiting. Rocambolesc can give them that—and make it delicious!
Value Proposition
“Turn your ice cream into a monument… and your moment into an icon.”
Exclusive cookies shaped like iconic monuments, homemade with unique designs
Signature artisanal ice creams combined with cookies in unique presentations
In-store spaces designed for photos, experiences, and direct connection
A living campaign on social media, driven by customers and celebrated by the brand
Monumentalment Rocambolesc
Monument-Cookie + Ice Cream
Customers can enjoy their Rocambolesc ice cream served on a monument-cookie, combining local design, flavor, and creativity.
The proposal turns ice cream into a small ephemeral work of art, with a unique visual format—perfect for sharing and remembering.
Campaign Goals
Create a distinctive product blending local gastronomy, design, and craftsmanship.
Drive impulse purchases and in-store experiences by offering more than just ice cream.
Generate spontaneous visual content thanks to the product’s appeal.
Associate the brand with gastronomic creativity and local pride.
Impact
Increase Rocambolesc’s reputation as a leader in gastronomic innovation.
Boost physical store visits to try the monument-cookies.
Generate conversations and visibility on social media through the striking product design.
Metrics
Product sales: +20% compared to the usual average ticket
Spontaneous social media posts: +500 in the first month
Mentions with cookie photos: +200 with geotagged location
Customer feedback in-store: positive qualitative measurement through short surveys
Photocall Rocambolesc
The Monumental Moment
The “Rocambolesc Photocall” is an in-store experience where customers can pose with their ice cream and cookie in front of an interactive, visually striking mural.
The space is designed to invite photos, play, and social media participation, encouraging visitors to share their “monumental moment” on Instagram or TikTok using the local hashtags #girombulesc (Girona) or #barcembulesc (Barcelona).
More than just a backdrop, the photocall is part of the Rocambolesc experience: fun, colorful, and shareable.
Campaign Objectives
Encourage user-generated content (UGC) directly from the store.
Create an attraction point inside the Rocambolesc space to extend the visit and memory.
Foster social virality through visual challenges and spontaneous participation.
Strengthen the connection between brand, territory, and community.
Impact
Turn every visit into an opportunity for free digital visibility for the brand.
Generate cross-traffic between the physical experience and digital conversation.
Position the stores as experiential spaces, not just points of sale.
Metrics
Tagged posts on Instagram/TikTok: +1,000 in 2 months
Hashtag use #girombulesc / #barcembulesc: +500 photos per city
Average time spent in-store: +10% thanks to the photocall
Participation in photocall-related raffles: +250 monthly entries
Here, your ice cream is also a monument.
Here, your ice cream is also a monument.
How It Works
In the store
Installation of an attractive, themed photocall: a colorful mural decorated with illustrations or recreations of the monument-cookies and iconic city elements.
A designated, well-lit area designed for taking photos or videos.
Stickers or small posters encourage sharing using the corresponding hashtag: #girombulesc or #barcembulesc.
Participation dynamics
Customers take a photo or video with their ice cream + cookie.
They post on Instagram or TikTok using the hashtag and tagging the location.
They automatically participate in raffles or brand rankings (if they wish to qualify for prizes).
Selected photos may appear on in-store screens or be reposted by Rocambolesc.
Store management
Staff encourage customers to use the photocall, without pressure, as part of the experience.
A small incentive may be offered if they share their photo (e.g., a free topping on their next purchase).
On social media
The brand monitors hashtags to detect UGC.
Customer-generated content is highlighted in stories, reels, and posts on the official account.
Weekly updates announce raffle winners or the best shared photos.
What do both campaigns achieve together?
First, the product draws attention and sparks spontaneous photos.
Then, the photocall turns that action into a game, a challenge, or a chance to appear on the brand’s social media.
Result: longer in-store visits, greater interaction with the brand, and increased social media virality.
